Дмитрий Самойлов

01.2014- 07.2016, Sony Electronics, Brand Activation team, Head of retail sales support department. Promoters project coordination on Russian territory (5 categories).Managing of whole Russian territory and Belarus (Consumers' electronic retail and Sony Centers in key regional centers). 10 Direct subordinates, 15 field supervisors , ~100 merchandisers (field representatives) , 400+ promoters, 7 regions, 38+ regional centers + satellites

- Develooment of merchandising and promo on Russian territory
- Planning of TM activities in all Russian regions and Belorussia
- Providing support for more than 1600 stores on Russia/Belorussia territory
- Management of 115 (Merchandising team) and ~400 promoters
- Designing of structure of the team in changing environment
- Evaluation of effectiveness and optimization of structure
- Direct and field personnel development (Trainings)
- Organization of regular trainings in retail (video presentations by Field representatives)
- Regular business trips to the regional centres to control quality of service/coordinate activities
- Regular reporting
- Development of promoters' structure and operations in cooperation with Sony Academy
- Tenders conduction (Merchandising, Promo)
- Interaction with another departments , involved in trade marketing development
- POSm distribution

- creation of merchandising concept for bank offices and retail outlets
- development of POSm production procedure
- optimization of norms for POSm (national-wise)
- optimization of logistics scheme and timing
- new suppliers were selected for standard/non-standard POSm sets
- new scheme for business souvenirs production was developed
- new merchbook developed for 3 different formats of retail outlets
- POSm and souvenirs production regulations developed
- 1 subordinate

Microsoft Rus , Retail sales marketing division
Head of Trade marketing (Head of retail projects development team).Promotion of retail goods of MS (4 categories, more than 300 SKU) in partners’ retail on the territory of RF(Mediamarkt, M.Video, Eldorado, Svyaznoy, Euroset, Technosila, DNS, Bely Veter, Metro, Auchan, Regional retail), development of inventory management structure, retail educational programs, category management, merchandising etc. Team management – 10 people

- establishment of trade marketing (Retail sales support) structure for retail division
- development of Trade marketing strategy for organization, coordination of activities and plans with Business groups and another departments of MS Rus.
- creation of trade marketing activity planning structure and monthly plans execution
- set up and development Field force team (Display team)and infrastructure (7 representatives)
- set up and maintenance of on-line retail monitoring/field representatives administration tool (Mobilgi.tr)
- set up and development of monthly retail analytics based on data collected by Field force
- store front displays and category mgmt. activities execution, global merchandising guidelines adaptation and development for Russian market
- MS marketing activities execution in retail
- set up and development of POSm and trade equipment production/distribution procedure
- set-up of DT Academy (in-store RSP trainings by Field Force staff) and Field Reps training skills/product knowledge development
- MS Learning Management system(Expert zone) - coordination of project for Russian sub.
- establishment of trainings’ team
- recruitment of new personnel in accordance with given conditions
- managing of 10 employees

Head of training center (Nokia Academy), field team (Field Force, retail representatives in 24 cities of RF). Development of retail partners’ stores and Nokia retail sales support on the territory of RF (Mediamarkt, Eldorado, M.Video, Svyaznoy, Dixis, Betalink, all regional Telco chains, 3rd party partners). Development of Branded retail projects. Crisis management(re-structuration of the team). Team management – 60 people
- re-structurization of Field Force(retail direct support team) and Nokia Academy (training centre) projects. New structure creation in accordance with changed Nokia local organization structure.
- development of Nokia academy/Field force training project, recruitment of new people to the team, alignment of FF and NA KPI in order to in-store trainings’ activity development
- development of Field Force structure and project operations management (all Russian regions)
- set up logistics scheme for POSm delivery to regions. Coordination of FF activities with GTM plans of organization in order to achieve max results
- management of marketing materials’ w/h, development of POSm ordering and distribution processes (coordination with retail marketing dept). Creation of category management manuals and merchandising book in accordance with company guidelines
- special Nokia projects support in retail (Nokia branded retail, NPP)
- optimization of administrative and functional structure of both projects in accordance with Nokia internal guidelines
- manage ~ 60 employees (15 direct)
- improvement of both projects’ metrics in 4 times, comparing with initial parameters (vs 2007 figures)

Head of trade marketing department (Head of retail projects and merchandising development department). Promotion of Sony goods on the territory of CIS(7 categories, more than 500 SKU) in partners’ retail(all retail chains and independent stores, all sales channels: CES, Telco, IT, DI, Mass merchandisers, Sony channel – up to 2000 stores). POSm management. Team management – 80 people

- company shop front(trade marketing) strategy development
- managing of the team: 80 employees (18 direct, 62 external)
- establishment, development and execution of different trade marketing projects for organization, such as merchandising (34 cregional centres), branded retail (Sony centre), special display and shop-n-shop programmes, Demo-studious in key retail stores, POSM production and distribution management, trainings in retail, retail metrics monitoring etc
- execution of regular CIS-wide “retail events” involving 100% of Sony staff in temporary merchandising support (1 day/6 months) in all regional centres
- more than 2000 stores in regional retail execution programme
- more than 100 shop-n-shops created in partners’ retail (2000-2007)
- 24+ branded shops with unique Sony Centre concept created during 2005-2007: from idea to retail chain
- up to 2000 long term demo displays installed and maintained in partners’ stores(2002-2007)
- 10 permanent demo studious (Like.no.other) with high qualified consulting staff (2003-2009), located in Moscow, SPb, Almaty, Kiev (M.Video, Matrix, Sulpak, Technodom)
- and many other activities in retail aimed to Sony share of voice in retail growth