More than 20 years of experience in the pharmaceutical business.
Of these, more than 15 years on the Head position, more than 9 years in the production pharmaceutical company (Germany): building and management of a Marketing, Sales Department with regional units of the Russian Federation from scratch, creating and implementation a Omni-channal cost-effective Marketing Mix for Companies Products portfolio, providing a client portfolio (Advertising agency, KOLs, Digital agentcies and freelances, 63 pharmacy chains, 9 wholesalers), developing effective marketing activities with them, developing Digital-marketing activities and Digital Department, implementation a budget according marketing strategy and profit target. Positive experience of OTC-Products launch.
3 years in the wholesalers company (TOP 3 pharmaceutical distributors in Russia).
11 years in the pharmacy chain: building "from scratch" retail pharmacy chain.
Knowledge and understanding of the specificity of marketing the supply chain of medicines, sales management of each link:
Delivery in the Russian Federation - Logistic operator - Wholesaler- Pharmacy chain - Pharmacy - Customer
Experience in the implementation of CRM and business process automation.
Experience under the direct management of business owners.