Sales and marketing professional with broad-base experience from different senior management positions in FMSG, Banking, Life insurance, Home and Office delivery sectors. Challenge and result-oriented with proven track record of developing and implementing effective sales and marketing strategies, change management leading to cost-efficient finance results' growth.Wide expertise in sales, direct sales, sales coaching and people development, both in B2B and B2C areas.
• responsibility for country P&L support through full responsibility of Sales and Marketing function in the company; o Sales force management;o Marketing management;o Regional distribution;o Alternative sales channels development and implementation;o Commercial strategy development and implementation;• responsibility for Company’s top line (sales), including: sales volumes (bottles, NNS); growth (RIG, OG); operating plans and strategic plan managing;• responsibility for Company’s profitability, through areas: pricing; customer profitability management; geographical development, customer density increasing;• responsibility for planning and execution of sales and marketing strategy of NWDi Russia to ensure profitable growth via: sales & marketing strategy, pricing policy, customer service policy, customer communication policy, customer profitability;